Spoof Ad

this advertisement is depicting the nike zoom's which is one of there best selling brands they have created. however instead of highlighting the actual shoe with bright colors and crazy designs they make the shoe all black. they also make the shoe look worn out and destroyed a bit. this gives the shoe an aurora of old and bad. Then on the actual shoe there is a dotted line down the middle that makes it seem as if there are trying to show two sides of a story. the two sides that they want to show are the side of where its made and the side of where its bought. the right side says sweatshop 83 cents, while the left side says nike 250 dollars. I believe its an anti-ad campaign against nikes use of manufacturing their shoes in sweatshop and exploiting workers in other countries. However it benefits them because when they bring it back and finalize it as a nike shoe its worth 250 dollars. I also think it is an anti-ad against branding because they put sweatshop on the right and at that time when it is a sweat shop shoe its only worth 83 cents but then it becomes part of the nike brand and the price sky rockets out of control. This ad is trying to take consumers away from the glamour of the shoe and get consumers to look at the inhumanity taking place.